ADIDAS . REAL MADRID

Thirds Kit Launch 2021/22

To launch the away kit film. We combined music and hand-crafted animation to create a film as exciting and energetic as the area of Madrid our product was inspired by.

Our film’s aesthetic utilises a frame-by-frame hand-painted technique to transform the footage. Using vibrant colours we’ll use this art style in multiple different ways creating a collage moving image film that feels mixed media in its approach. We’ll apply this technique to not only the surroundings, our players and artists, and to the product itself.